Even as we stand proud as being the No. 1 International University in India with over 60% of our students coming from 46 countries, we have realized that change is the only constant that applies to every sphere. The world was very different when we brought in Western International University (WIU) USA degree program in 2001 to India. Our new age website is designed to in be sync with our new age philosophy of being in touch with tomorrow. It is a prime example of current trends in website design and based mostly on student’s inputs and needs.
The website was designed to make it much easier for potential students and their families to find out what makes MAII-Stratford unique. Hero banners with attractive visuals were added to the home page which answer the question “Why MAII” and provide a clear understanding of MAII- Stratford’s history, mission, vision and unique teaching processes. Further, it offers information on how to make higher education more affordable, by starting in India and finishing in the USA. The site offers students important information such as how to get credits for prior learning, placement information (including a special section on ROI), accommodation info for students who do not live in Delhi and a comprehensive international student section that even allows students to check out alumni based on country of origin and translate the web page to a language of their choice.
The site architecture has been completely overhauled from the ground up keeping in mind we needed to make the site SEO friendly. It incorporates siloing of content within themed categories and URL restructuring to assist both users and search engines. The site navigation has been re engineered to incorporate all our main product offerings and we have removed all the non-core elements. To address the growing mobile segment and in recognition of the fact that our primary audience is students, we have incorporated the latest responsive design techniques which allows users to view the site on their mobile device.
The larger footer too has new links like Academic Catalog and Addendum, University Events, Alumni Profiles, Career Services and Alumni, and a brand new International Students Office (ISO) section to serve their specific needs.
We believe that all these improvements will help students gather more facts and aid them in making more-informed decisions on their future.